We develop favorable positions that only you can hold. We deliver plain-spoken strategy that meaningfully shapes your product, marketing, experience, and everything between. No generic personas, bland attributes, or flavorless stories. These ideas are the energy and nutrients that it takes to power your brand for decades. It starts with simple clarity about your business, your brand, your customers, and the role you can play in the world. It culminates in simple, compelling language that drives action.
We focus on one thing. Identity.
We are designers, writers, and strategists. Our work makes your vision irresistible and achievable.
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We are principals.
We founded the studio to do meaningful work with clients that give a damn. We are the people who started it. We are the people in the room with you.
What we do
We are trained as designers and strategists.
All of our work is aimed at making your vision irresistible and obtainable.
Great brands evolve. We help you practically advance your brand to earn a bigger share of success. We advise on strategy, positioning, storytelling, and creativity. We have an appreciative approach that builds on your strengths and helps you become more of who you already are.
We make the mark that makes you recognizable. Everywhere your brand shows up, people experience it through visual communication cues like a logo, icons, color, imagery, and typography. Visual identity is art. We turn your greatness into a form that’s unmistakably yours. It’s also a rigorous science. It’s about building a coherent design system that’s at home everywhere you show up, from a phone screen to a storefront. Done right, people know you on sight.
We help companies get clear about their story, how they talk, and how they write. We build messaging systems that keep your voice strong and steady for everywhere you show up and every person you want to reach.
A brand has to work when we're not in the room. So we make it clear and simple. We create the principles, rules, inspiration and logic. Our guidelines are built so that your team, your agencies, your AI agents, and your newest hire can pick up and get right the first time.
Our History
Son&Sons was founded in 2008 in New York City.
We were young, optimistic, and believed that creativity was an essential ingredient to solving the world’s greatest challenges. Today we’re a little older. We still believe that creativity is the answer. And we’re really good at it now.
We’ve worked with some of the world's most admired brands, a handful of startups you'll know soon, and non-profits doing amazing work. We treat them all the same way. Careful, curious, disciplined, and convinced they have something rare worth showing.
Son&Sons has a history of working on genuinely exciting and diverse projects. We love to partner with leaders who are transforming cities, businesses, and culture.
Special shout out to Coca-Cola, our founding client. Thank you for trusting us with brand development, storytelling, corporate transformation, and innovation projects.
Clients
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We work with the world's most loved brands
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